Royal TenCate
Corporate Story
What do artificial turf, firefighters’ uniforms, dike fortifications and GeoTubes have in common? They all protect people.
Royal TenCate, the technological materials concern located in Almelo, is a giant of Dutch industry. When hearing the name ‘TenCate’, many people may think of products such as underwear or all-purpose wipes. But in the past 10 years, under CEO Loek de Vries, the company has undergone a real metamorphosis. It is now a hightech enterprise that operates on an international scale and delivers its products all over the world. The motivation behind the enterprise, “Protecting People”, was a given. The corresponding corporate story was written by Pieter, in cooperation with Kees de Vos of BrandStory.